Den News
Den News
How to Craft Compelling Emails that Convert: A Guide for Small Business Owners
One component in any small business marketing plan that we have seen from experience and that is essential is email marketing. However, when you are sending out generic or poorly written emails that can result in your efforts having low open and even worse low...
Social Media Marketing: The Most Important Tool For Small Businesses
It is essential to stand out from the crowd these days! It’s never been more important than it is in today's competitive market to adopt social media marketing strategy for your small business. By harnessing the power of social media, you as a small business owner can...
The Importance of Local SEO for Small Businesses
As the owner of Dragon’s Eye Consulting, I am able to confidently say that one of the most important things that we help small businesses with is the focus on their local SEO, Search Engine Optimization.
How Important Is Data In Marketing
Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. Today , things have changed. With the advancement in digital technology, marketers must now navigate the barrage of ads that consumers are hit with (up to 10,000...
Twitter? Facebook? Instagram? TikTok? Youtube?
Which Platform is Best For Your Business? In today's digital world, could you imagine a business that doesn't have a social media presence. What are the impacts of not being on social media in any way? Being on social media is essential to remaining competitive and...
Boost Customer Experience on Your Website
Experiencing issues with the bounce rate on your website? In order to reduce the bounce rate you need to look at another stat that has a direct effect on it. That is what the customer experience on your site is. The high bounce rates is simply proof that visitors and...
How an Email Signature can be a Good Way to Promote a Blog
If you are planning to promote a blog, you must be asking yourself ñ how can I do it? Most specially if your blog just talks about personal stuff and people might now relate to the entries at all. Do not worry because blog promotion hasn't been this easy. All it takes...
Email Marketing-Why You Can’t Ignore It
Many people have the impression that email marketing is dead. It is only understandable if you consider the number of emails that you ignore, delete, and mark as spam. Yet, there are still many emails that you are happy to engage with on a regular basis. With that in...
What is a Sales Funnel
You've likely come across the term sales funnel which is often used in marketing and client prospecting. Have you ever wondered what it means? The sales funnel refers to the progression of steps in your sales process that your ideal customer takes from discovering...
The Best Psychology Tricks In Marketing
Any marketer worth their value in sales will tell you that it's all about getting potential customers to spend their money on your products or services. And yes, there are many factors involved to develop a working marketing strategy with a decent success rate....
Erreurs courantes dans le marketing par e-mail
Le marketing par e-mail peut être l'une des stratégies de marketing les plus gratifiantes pour une entreprise. Il a un retour sur investissement de 42 à 1, ce qui signifie que pour chaque dollar dépensé en marketing, votre entreprise est susceptible de récupérer 42 $....